Blink-182’s Mark Hoppus has teamed with others to launch Verswire, which will utilize a venture capital approach to help artists make money and grow their business without going into deep debt while doing so.
The company will help artists with distribution, sponsorships, artist development and Web strategy.
Hoppus said, “So many times, labels will sign something that’s hot, hope they can get a hit and then move on quickly. We want to go back to, ‘OK , you’re a band starting out. What do you need? What can we bring to you? How can we make this thing blow up?'”
Opposite of a major label, artists will participate immediately in revenue streams with Verswire and keep majority ownership of their masters.
Fall Out Boy’s Pete Wentz will also be involved as a strategic advisor.
TL;DR:
- Blink-182’s Mark Hoppus has teamed with others to launch Verswire, to help artists make money and grow their business without going into deep debt while doing so.
- They will help artists with distribution, sponsorships, artist development and Web strategy.
- Fall Out Boy’s Pete Wentz will also be involved as a strategic advisor.
